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Some SMBs are yet to understand the value and inherent importance of having online visibility — or conversely, the cost of invisibility. For many this is a product of the ignorance is bliss adage. We know that with just a little bit of education, any invisibility related bliss will rapidly turn to FOMO for any SMB owner yet to achieve a successful online presence, so we’re here to shed some light on the issue and give some actionable insights.

It’s no secret by now that social media can be a key weapon in your business’s marketing arsenal. Whether through paid social media advertising or organic posting, social media can be an incredibly effective way to raise brand awareness and create desired perceptions of your business and brand.

Last month, we talked about utilising your digital marketing resources in response to COVID-19. We’ve had multiple clients ask about SEO services off the back of this, and we feel it’s the most misunderstood area of digital marketing.

Today we’re offering some advice about how to best utilise your digital marketing resources in this time — be they a digital marketing agency like Limelight Online, or an internal team or individual. This is designed to help you get the best bang for your buck in terms of both the relationship and the efficacy of your combined efforts.

We wanted to provide our clients that are still on the Orbit Content Management System some advance notice that this CMS is now end of life (EOL).

If you have trouble remembering passwords, and/or make them weak just so you can remember them — this one’s for you.

Regardless of their outward projection, not all digital marketing (DM) agencies were created equal and we don’t all offer the same levels of service, access and transparency.

As tantalising as the Boost button may be when posting on your business’s Facebook page, those in the know say it’s like flushing money down the drain.

A Customer Relationship Management system (CRM) can be an invaluable tool for small to medium businesses (SMBs) looking to transform leads into conversions and improve customer lifetime value.

Recent actions by Google have highlighted the importance of not putting all your company's marketing eggs in one basket. Let's talk about why you should take a holistic approach to your marketing strategy.