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Recent actions by Google have highlighted the importance of not putting all your company's marketing eggs in one basket. Let's talk about why you should take a holistic approach to your marketing strategy.

Digital marketing campaigns can fall at the final hurdle because the website they're driving traffic to isn't up to scratch. This month we give you five questions to ask of your website before starting a DM campaign.

Our lives are becoming increasingly digital and the internet is the first place we turn when considering a purchase. It’s also the first place we go to vent when we feel a vendor has provided a shoddy service or sold us an inferior product. These two digital actions combine to make ‘online reputation management’ a very real threat to revenue for modern companies of all shapes and sizes.

You may have heard the term Content Delivery Network or CDN before. If you’re reading this you probably want to know what a CDN is, and if your website needs to use one.

To start the New Year, we decided to round up a few web design and development trends predicted for 2019. Read on to find out where things are heading this year.

There really is nothing more important when operating a business website than making sure it is secure from the ever-present threat of hacking. Identifying website vulnerabilities, before hackers do, is the best way to protect your business, your customers and your reputation.

From 1 November 2018, Google Ads charges will incur a 15% New Zealand Goods and Services Tax (GST) — additional to click charges — for all advertisers located in New Zealand. From that date, Google Ads services will be provided from Google’s newly created subsidiary: Google New Zealand Limited.

Last month we wrote a post on how to engage customers with push notifications and talked about what they are used for and the benefit to businesses . The whole idea of push notifications got us thinking about best practice and making sure that the line between spamming your customer and offering them a well-thought out, well-timed and relevant notification isn't crossed. With that in mind, here are our ideas that will ensure you keep in your customers’ good books.

As people update the operating systems on their computers and devices, the browsers associated with them are also updated. Market share of particular operating systems and, therefore the browsers that people use to surf the web, is constantly changing so we thought it was again time to write an updated post outlining the latest stats.

With almost every company under the sun now operating online, competition for user attention is fierce. Push notifications is a recent user-engagement innovation growing by leaps and bounds. Well aligned with how we intuitively respond to notifications on mobile and subject to rapid evolution on desktop, push notifications are an effective avenue of user engagement that can benefit businesses across many industries.