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HTTP/2 is the first major HTTP protocol update since 1997, when HTTP/1.1 was first published by the IETF. HTTP/1.1 has worked well over its lifespan, but as web pages have evolved, loading them has become more challenging for the protocol. In our post this month we talk about the benefits of HTTP/2 for website owners.

Here we touch on six reports that will give you a good understanding of the basics of Google Analytics. We’ll cover what data the report contains, why it’s important, and a common reactive action we/you might take to optimise online presence.

Using custom web development we love coming up with innovative tools our clients can use to boost efficiency, saving them time, stress and money.

An average e-commerce company can expect to get around 43% of their revenue from repeat purchases, which is too big a slice of the pie to be ignored so let’s look at some of the inventive ways you can maximise repeat purchases for your e-commerce store with calculated email marketing

The nature of Google search and SERPs (Search Engine Result Pages) has undergone immense change over the last decade, and many SMBs have failed to adapt their digital marketing efforts to keep pace. Recently Google have been ramping up their efforts to make their SERPs more tailored to the user by way of ads, ‘featured snippets’, ‘local packs’ and other ‘Special Content Result Blocks’ (SCRBs).

Last month Facebook announced they were adjusting their News Feed algorithm in reaction to negative feedback received regarding posts from companies, brands and media.

AdWords is the obvious choice for NZ companies wanting to increase online visibility for their brand, drive more visitors to their website, and get more sales or enquiries.

In 2012, we talked about the snowballing online advertising spend as detailed in an IABNZ/PwC Insight report. It highlighted a 24.16% year-on-year increase in spend from $257.46m in 2010 to $328.11m in 2011. So, care to guess how these numbers compare to the online ad spend in 2017?

Limelight Online are happy to announce we can now offer our e-commerce clients a point-of-sale alternative payment option that helps improve conversion rates with no delay in payment.

When a business looks at building a new website they are typically faced with two options - choosing an ‘off the shelf’ ready-made theme or deciding on a customised design. Much like deciding between building a house straight off the plans or employing an architect to design your dream home, your choice of ready-made theme or custom website design will determine how much influence you have over your finished product, how well it fits your brand, and how flexible it will be in the future.