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As people update the operating systems on their computers and devices, the browsers associated with them are also updated. Market share of particular operating systems and, therefore the browsers that people use to surf the web, is constantly changing so we thought it was again time to write an updated post outlining the latest stats.

With almost every company under the sun now operating online, competition for user attention is fierce. Push notifications is a recent user-engagement innovation growing by leaps and bounds. Well aligned with how we intuitively respond to notifications on mobile and subject to rapid evolution on desktop, push notifications are an effective avenue of user engagement that can benefit businesses across many industries.

HTTP/2 is the first major HTTP protocol update since 1997, when HTTP/1.1 was first published by the IETF. HTTP/1.1 has worked well over its lifespan, but as web pages have evolved, loading them has become more challenging for the protocol. In our post this month we talk about the benefits of HTTP/2 for website owners.

Here we touch on six reports that will give you a good understanding of the basics of Google Analytics. We’ll cover what data the report contains, why it’s important, and a common reactive action we/you might take to optimise online presence.

Using custom web development we love coming up with innovative tools our clients can use to boost efficiency, saving them time, stress and money.

An average e-commerce company can expect to get around 43% of their revenue from repeat purchases, which is too big a slice of the pie to be ignored so let’s look at some of the inventive ways you can maximise repeat purchases for your e-commerce store with calculated email marketing

The nature of Google search and SERPs (Search Engine Result Pages) has undergone immense change over the last decade, and many SMBs have failed to adapt their digital marketing efforts to keep pace. Recently Google have been ramping up their efforts to make their SERPs more tailored to the user by way of ads, ‘featured snippets’, ‘local packs’ and other ‘Special Content Result Blocks’ (SCRBs).

Last month Facebook announced they were adjusting their News Feed algorithm in reaction to negative feedback received regarding posts from companies, brands and media.

AdWords is the obvious choice for NZ companies wanting to increase online visibility for their brand, drive more visitors to their website, and get more sales or enquiries.

In 2012, we talked about the snowballing online advertising spend as detailed in an IABNZ/PwC Insight report. It highlighted a 24.16% year-on-year increase in spend from $257.46m in 2010 to $328.11m in 2011. So, care to guess how these numbers compare to the online ad spend in 2017?