BLOG

In 2012, we talked about the snowballing online advertising spend as detailed in an IABNZ/PwC Insight report. It highlighted a 24.16% year-on-year increase in spend from $257.46m in 2010 to $328.11m in 2011. So, care to guess how these numbers compare to the online ad spend in 2017?

Limelight Online are happy to announce we can now offer our e-commerce clients a point-of-sale alternative payment option that helps improve conversion rates with no delay in payment.

When a business looks at building a new website they are typically faced with two options - choosing an ‘off the shelf’ ready-made theme or deciding on a customised design. Much like deciding between building a house straight off the plans or employing an architect to design your dream home, your choice of ready-made theme or custom website design will determine how much influence you have over your finished product, how well it fits your brand, and how flexible it will be in the future.

Back in February 2016 we wrote a post on Why Cross Device Testing is Important to Us. Although the message remains the same “We want the websites that we develop to appear as they were designed to look on all browsers and all devices – whether that’s a desktop PC, Mac, Laptop, Tablet, Phablet or Smartphone.” we thought it was about time that we wrote an updated post with the latest stats.

Back in January 2016 we wrote a post on Why Web Browser Compatibility is Important to Us. Although the message remains the same “we want you and your website visitors to experience your website, as it was designed to be experienced. It should look and function the same, regardless of the device or browser that is being used to view it.” we thought it was time to write an updated post with the latest stats.

A powerful yet straightforward marketing tool, Landing Pages are often misunderstood and overlooked. Let us help clarify what they are and how they can benefit your company.

Analytics, conversion rate optimisation (CRO), search engine optimisation (SEO), remarketing, AdWords, PPC, so on and so forth. Getting the most out of your website and online presence can be a complicated and intimidating task. Enter Google Optimize – the free new testing tool that bridges the gap between analytics and adapting your website to improve your bottom line.

As voice search becomes commonplace, savvy digital marketers are finding ways to ensure that their content is optimised to capture voice queries. Today we’ll share a few of the things we’re doing to ensure our clients’ websites will perform well in the era of voice search.

In today’s article, we’re going to help you understand if your business could benefit from making the switch to Facebook Business Manager (FBM). First, we’ll cover the types of business that should be using FBM. If you find yourself relating to any of these, it might be time to make the switch!

Remarketing is a digital marketing technique that lets website owners present ads to people who have already visited their website.The goal of Facebook Remarketing is to re-engage a prospect who has shown interest in your product or service, but has not yet converted. Since you’re driving traffic from Facebook back to your website, you don’t need a strong social media presence to benefit from this channel.