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Google My Business (GMB) listings form the search results you commonly see for local searches like ‘st asaph street coffee’. They are an organic (free) form of local SEO that helps you gain visibility for local searches for your given product or services.

Regardless of their outward projection, not all digital marketing (DM) agencies were created equal and we don’t all offer the same levels of service, access and transparency.

A Customer Relationship Management system (CRM) can be an invaluable tool for small to medium businesses (SMBs) looking to transform leads into conversions and improve customer lifetime value.

Recent actions by Google have highlighted the importance of not putting all your company's marketing eggs in one basket. Let's talk about why you should take a holistic approach to your marketing strategy.

Here we touch on six reports that will give you a good understanding of the basics of Google Analytics. We’ll cover what data the report contains, why it’s important, and a common reactive action we/you might take to optimise online presence.

An average e-commerce company can expect to get around 43% of their revenue from repeat purchases, which is too big a slice of the pie to be ignored so let’s look at some of the inventive ways you can maximise repeat purchases for your e-commerce store with calculated email marketing

The nature of Google search and SERPs (Search Engine Result Pages) has undergone immense change over the last decade, and many SMBs have failed to adapt their digital marketing efforts to keep pace. Recently Google have been ramping up their efforts to make their SERPs more tailored to the user by way of ads, ‘featured snippets’, ‘local packs’ and other ‘Special Content Result Blocks’ (SCRBs).

Last month Facebook announced they were adjusting their News Feed algorithm in reaction to negative feedback received regarding posts from companies, brands and media.

AdWords is the obvious choice for NZ companies wanting to increase online visibility for their brand, drive more visitors to their website, and get more sales or enquiries.

In 2012, we talked about the snowballing online advertising spend as detailed in an IABNZ/PwC Insight report. It highlighted a 24.16% year-on-year increase in spend from $257.46m in 2010 to $328.11m in 2011. So, care to guess how these numbers compare to the online ad spend in 2017?