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Mark Vassiliou

Mark is our Senior Manager of Online Marketing and has worked in the online marketing space since 2005. Before joining us he plied his trade in various traditional marketing roles abroad and in New Zealand, yet nowadays much prefers the highly measurable and transparent nature of online marketing.

Is Your Website Voice Search Ready?

As voice search becomes commonplace, savvy digital marketers are finding ways to ensure that their content is optimised to capture voice queries. Today we’ll share a few of the things we’re doing to ensure our clients’ websites will perform well in the era of voice search.

Why Facebook Remarketing Should Be Part of Your Online Strategy

Remarketing is a digital marketing technique that lets website owners present ads to people who have already visited their website.The goal of Facebook Remarketing is to re-engage a prospect who has shown interest in your product or service, but has not yet converted. Since you’re driving traffic from Facebook back to your website, you don’t need a strong social media presence to benefit from this channel.

Google Panda: 3 Content Checks You Must Do

Over the past 18 months the SEO landscape has been turned on its head; a result of Google's increasingly aggressive and...

NZ's Online Advertising Spend Shows Sustained Growth

The latest release of the Interactive Advertising Bureau's quarterly survey (carried out by PricewaterhouseCoopers) continues to paint a picture of strong...

The Rise of Smartphone Use in NZ - Is Your Business Ready?

When the first commercially available mobile phone hit the markets in 1983 who would have imagined the technology they would be...

New Zealand's Online Advertising Spend Continues to Grow

The latest IABNZ/PwC Insight report released in mid-February has revealed that total online advertising spend in New Zealand for 2011 was...

Questions to Ask When Choosing a Content Management System

Choosing a Content Management System (CMS) to power your website is one of those business decisions that you’ll want to get...