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March 2024: Google algorithm update - A crackdown on low-quality AI generated content

Early this month Google released an update to its algorithm to address increasing incidences of spam that have been affecting the quality of search results on their platform. Their objective is to continue delivering the most useful content and help people connect with high-quality websites. Their latest update works towards that objective. Let’s jump into what the key changes are and how it may impact the search ranking of your site.

GA4 - Where to Start?

The time has come. Universal Analytics with all its familiar features is now a thing of the past. We’ve entered the age of GA4. Although unfamiliar for many, this platform offers advanced ways to measure and analyse your website traffic. With any new interface the challenge is knowing where to start. Intuitively, GA4 presents their reports as a life cycle, starting with acquisition. Let’s dive in and focus our attention here and touch on the main need-to-know areas of this report.

Compulsory shift to Responsive Search Ads coming in June

At the end of June, Responsive Search Ads (RSAs) will become the only ad format that can be created or edited in Google Ads search campaigns.

What are Google Ads keyword match types and how are they changing?

In February 2021 Google announced the rollout of a huge change to the how their Google Ads keyword match types work. The way users searches are matched to keywords was going to change, impacting millions of Google Ads campaigns around the world.

How do I get my business to show up on Google? Part 3: Google Shopping Ads

Having covered Google Search Ads (text ads) in part one of this series, we’re now going to focus on Google Shopping Ads. The key difference is that Shopping ads feature a product image, title, and price, more akin to an e-commerce web shopping experience, hence the name.

How do I get my business to show up on Google? Part 2: Organic Search

As we mentioned in Part 1 of this series, your business’s website is your digital salesperson, and you should be doing everything you can to improve its visibility in your audience’s Google search results. Organic Search, Local Search and SEO are what we’re covering here in Part 2 of our educational series.

How do I get my business to show up on Google? Part 1: Google Search Ads

Being visible in search results for the keywords your target audience is searching for is essential to driving traffic and conversions through your business’s website — aka your digital salesperson. This shouldn’t be news to you, but we’ll forgive you if penetrating Google Search results is still a mystery to you. Afterall, Google is a mystery to many!

What are Core Web Vitals and how can they affect your bottom line?

In November 2020 Google announced that Page Experience and Core Web Vitals will become ranking signals from May 2021. This effort to improve user experience means your brand’s visibility in search results will be impacted by your website’s visual stability, how it loads, and how fast it reacts to user interaction.

The New Privacy Act 2020 - What You Need to Know

26 Nov 2020
New Zealand’s new Privacy Act comes into effect on 1 December 2020, replacing the Privacy Act 1993. The new Act offers further protection for individuals and spells out new obligations that must be met by businesses and organisations doing business in New Zealand.

Google Analytics 4 - What you need to know

In October Google announced they would be releasing Google Analytics 4, a new version of the industry-standard web analytics tool — Google Analytics. This is big news for digital marketers and any businesses interested in how users arrive on their website and what they’re doing once they get there.
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