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10 Questions to Help You Choose the Right CRM For Your Small to Medium Business

A Customer Relationship Management system (CRM) can be an invaluable tool for small to medium businesses (SMBs) looking to transform leads into conversions and improve customer lifetime value.

Google-Proofing your Business Marketing Strategy

Recent actions by Google have highlighted the importance of not putting all your company's marketing eggs in one basket. Let's talk about why you should take a holistic approach to your marketing strategy.

Is Your Website Ready for Digital Marketing? -- The Ugly Baby Conversation

Digital marketing campaigns can fall at the final hurdle because the website they're driving traffic to isn't up to scratch. This month we give you five questions to ask of your website before starting a DM campaign.

Online Reputation Management

Our lives are becoming increasingly digital and the internet is the first place we turn when considering a purchase. It’s also the first place we go to vent when we feel a vendor has provided a shoddy service or sold us an inferior product. These two digital actions combine to make ‘online reputation management’ a very real threat to revenue for modern companies of all shapes and sizes.

What is a Content Delivery Network and Do You Need One?

19 Feb 2019
You may have heard the term Content Delivery Network or CDN before. If you’re reading this you probably want to know what a CDN is, and if your website needs to use one.

A Round-Up of Website Trends for 2019

31 Jan 2019
To start the New Year, we decided to round up a few web design and development trends predicted for 2019. Read on to find out where things are heading this year.

Should You Consider a Website Security Audit?

30 Nov 2018
There really is nothing more important when operating a business website than making sure it is secure from the ever-present threat of hacking. Identifying website vulnerabilities, before hackers do, is the best way to protect your business, your customers and your reputation.

Google to Charge GST on Advertising

31 Oct 2018
From 1 November 2018, Google Ads charges will incur a 15% New Zealand Goods and Services Tax (GST) — additional to click charges — for all advertisers located in New Zealand. From that date, Google Ads services will be provided from Google’s newly created subsidiary: Google New Zealand Limited.

Push Notifications: Best Practice

28 Sep 2018
Last month we wrote a post on how to engage customers with push notifications and talked about what they are used for and the benefit to businesses . The whole idea of push notifications got us thinking about best practice and making sure that the line between spamming your customer and offering them a well-thought out, well-timed and relevant notification isn't crossed. With that in mind, here are our ideas that will ensure you keep in your customers’ good books.

Web Browser Compatibility Update 2018

18 Sep 2018
As people update the operating systems on their computers and devices, the browsers associated with them are also updated. Market share of particular operating systems and, therefore the browsers that people use to surf the web, is constantly changing so we thought it was again time to write an updated post outlining the latest stats.
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