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How do I get my business to show up on Google? Part 2: Organic Search

As we mentioned in Part 1 of this series, your business’s website is your digital salesperson, and you should be doing everything you can to improve its visibility in your audience’s Google search results. Organic Search, Local Search and SEO are what we’re covering here in Part 2 of our educational series.

How do I get my business to show up on Google? Part 1: Google Search Ads

Being visible in search results for the keywords your target audience is searching for is essential to driving traffic and conversions through your business’s website — aka your digital salesperson. This shouldn’t be news to you, but we’ll forgive you if penetrating Google Search results is still a mystery to you. Afterall, Google is a mystery to many!

What are Core Web Vitals and how can they affect your bottom line?

In November 2020 Google announced that Page Experience and Core Web Vitals will become ranking signals from May 2021. This effort to improve user experience means your brand’s visibility in search results will be impacted by your website’s visual stability, how it loads, and how fast it reacts to user interaction.

The New Privacy Act 2020 - What You Need to Know

26 Nov 2020
New Zealand’s new Privacy Act comes into effect on 1 December 2020, replacing the Privacy Act 1993. The new Act offers further protection for individuals and spells out new obligations that must be met by businesses and organisations doing business in New Zealand.

Google Analytics 4 - What you need to know

In October Google announced they would be releasing Google Analytics 4, a new version of the industry-standard web analytics tool — Google Analytics. This is big news for digital marketers and any businesses interested in how users arrive on their website and what they’re doing once they get there.

Prepare Your Website for Christmas High Season in 8 Easy Steps

Having your business website primed to turn curiosity into conversions is imperative in the busy Christmas holiday season. Instrumental to the bottom line of many New Zealand SMBs, this time can be flat-out — likely more so than ever considering the COVID-19-related border restrictions. For others this is a quieter period in which they’d love to generate more revenue.

Is Your Website Safe? Website Security Explained

6 Oct 2020
Protection of our personal information online is becoming an increasingly hot topic as we spend more time on the web and technology allows us to do more there. In this climate, businesses need to treat website security as an essential rather than a nice to have. But how do we secure something we can’t even see?

Attract Local Customers by Claiming Your Free Google My Business Listing

Google My Business (GMB) listings form the search results you commonly see for local searches like ‘st asaph street coffee’. They are an organic (free) form of local SEO that helps you gain visibility for local searches for your given product or services.

The Value of Your Business's Online Visibility

Some SMBs are yet to understand the value and inherent importance of having online visibility — or conversely, the cost of invisibility. For many this is a product of the ignorance is bliss adage. We know that with just a little bit of education, any invisibility related bliss will rapidly turn to FOMO for any SMB owner yet to achieve a successful online presence, so we’re here to shed some light on the issue and give some actionable insights.

How to Grow Your Business's Facebook Page Following

29 Jun 2020
It’s no secret by now that social media can be a key weapon in your business’s marketing arsenal. Whether through paid social media advertising or organic posting, social media can be an incredibly effective way to raise brand awareness and create desired perceptions of your business and brand.
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