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How to utilise your digital marketing agency for your COVID-19 response

Today we’re offering some advice about how to best utilise your digital marketing resources in this time — be they a digital marketing agency like Limelight Online, or an internal team or individual. This is designed to help you get the best bang for your buck in terms of both the relationship and the efficacy of your combined efforts.

End of The Road for Orbit CMS

31 Mar 2020
We wanted to provide our clients that are still on the Orbit Content Management System some advance notice that this CMS is now end of life (EOL).

How to create secure passwords, then forget them (with a Password Manager).

If you have trouble remembering passwords, and/or make them weak just so you can remember them — this one’s for you.

What You Need to Know When Choosing a Digital Marketing Agency

Regardless of their outward projection, not all digital marketing (DM) agencies were created equal and we don’t all offer the same levels of service, access and transparency.

Why Boosting Facebook Posts is Wasting Your Marketing Budget

27 Sep 2019
As tantalising as the Boost button may be when posting on your business’s Facebook page, those in the know say it’s like flushing money down the drain.

10 Questions to Help You Choose the Right CRM For Your Small to Medium Business

A Customer Relationship Management system (CRM) can be an invaluable tool for small to medium businesses (SMBs) looking to transform leads into conversions and improve customer lifetime value.

Google-Proofing your Business Marketing Strategy

Recent actions by Google have highlighted the importance of not putting all your company's marketing eggs in one basket. Let's talk about why you should take a holistic approach to your marketing strategy.

Is Your Website Ready for Digital Marketing? -- The Ugly Baby Conversation

Digital marketing campaigns can fall at the final hurdle because the website they're driving traffic to isn't up to scratch. This month we give you five questions to ask of your website before starting a DM campaign.

Online Reputation Management

Our lives are becoming increasingly digital and the internet is the first place we turn when considering a purchase. It’s also the first place we go to vent when we feel a vendor has provided a shoddy service or sold us an inferior product. These two digital actions combine to make ‘online reputation management’ a very real threat to revenue for modern companies of all shapes and sizes.

What is a Content Delivery Network and Do You Need One?

19 Feb 2019
You may have heard the term Content Delivery Network or CDN before. If you’re reading this you probably want to know what a CDN is, and if your website needs to use one.
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