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Attract Local Customers by Claiming Your Free Google My Business Listing

Google My Business (GMB) listings form the search results you commonly see for local searches like ‘st asaph street coffee’. They are an organic (free) form of local SEO that helps you gain visibility for local searches for your given product or services.

The Value of Your Business's Online Visibility

Some SMBs are yet to understand the value and inherent importance of having online visibility — or conversely, the cost of invisibility. For many this is a product of the ignorance is bliss adage. We know that with just a little bit of education, any invisibility related bliss will rapidly turn to FOMO for any SMB owner yet to achieve a successful online presence, so we’re here to shed some light on the issue and give some actionable insights.

How to Grow Your Business's Facebook Page Following

29 Jun 2020
It’s no secret by now that social media can be a key weapon in your business’s marketing arsenal. Whether through paid social media advertising or organic posting, social media can be an incredibly effective way to raise brand awareness and create desired perceptions of your business and brand.

What role should SEO play in your digital marketing strategy?

Last month, we talked about utilising your digital marketing resources in response to COVID-19. We’ve had multiple clients ask about SEO services off the back of this, and we feel it’s the most misunderstood area of digital marketing.

How to utilise your digital marketing agency for your COVID-19 response

Today we’re offering some advice about how to best utilise your digital marketing resources in this time — be they a digital marketing agency like Limelight Online, or an internal team or individual. This is designed to help you get the best bang for your buck in terms of both the relationship and the efficacy of your combined efforts.

End of The Road for Orbit CMS

31 Mar 2020
We wanted to provide our clients that are still on the Orbit Content Management System some advance notice that this CMS is now end of life (EOL).

How to create secure passwords, then forget them (with a Password Manager).

If you have trouble remembering passwords, and/or make them weak just so you can remember them — this one’s for you.

What You Need to Know When Choosing a Digital Marketing Agency

Regardless of their outward projection, not all digital marketing (DM) agencies were created equal and we don’t all offer the same levels of service, access and transparency.

Why Boosting Facebook Posts is Wasting Your Marketing Budget

27 Sep 2019
As tantalising as the Boost button may be when posting on your business’s Facebook page, those in the know say it’s like flushing money down the drain.

10 Questions to Help You Choose the Right CRM For Your Small to Medium Business

A Customer Relationship Management system (CRM) can be an invaluable tool for small to medium businesses (SMBs) looking to transform leads into conversions and improve customer lifetime value.
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