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Custom vs Ready-Made Theme Website Design - Which Is Best?

28 Sep 2017
When a business looks at building a new website they are typically faced with two options - choosing an ‘off the shelf’ ready-made theme or deciding on a customised design. Much like deciding between building a house straight off the plans or employing an architect to design your dream home, your choice of ready-made theme or custom website design will determine how much influence you have over your finished product, how well it fits your brand, and how flexible it will be in the future.

Cross Device Testing Update

6 Sep 2017
Back in February 2016 we wrote a post on Why Cross Device Testing is Important to Us. Although the message remains the same “We want the websites that we develop to appear as they were designed to look on all browsers and all devices – whether that’s a desktop PC, Mac, Laptop, Tablet, Phablet or Smartphone.” we thought it was about time that we wrote an updated post with the latest stats.

Web Browser Compatibility Update

6 Sep 2017
Back in January 2016 we wrote a post on Why Web Browser Compatibility is Important to Us. Although the message remains the same “we want you and your website visitors to experience your website, as it was designed to be experienced. It should look and function the same, regardless of the device or browser that is being used to view it.” we thought it was time to write an updated post with the latest stats.

Why Landing Pages Should Be At The Heart Of Your Marketing Campaigns

A powerful yet straightforward marketing tool, Landing Pages are often misunderstood and overlooked. Let us help clarify what they are and how they can benefit your company.

Urgent Proactive Security Update - Limelight Online Servers - August 2017

10 Aug 2017
Summary: We will be updating and restarting our NZ, AU and USA servers to address a Xen security issue before the...

Why the New and Free Google Optimize Tool is Priceless

Analytics, conversion rate optimisation (CRO), search engine optimisation (SEO), remarketing, AdWords, PPC, so on and so forth. Getting the most out of your website and online presence can be a complicated and intimidating task. Enter Google Optimize – the free new testing tool that bridges the gap between analytics and adapting your website to improve your bottom line.

Is Your Website Voice Search Ready?

As voice search becomes commonplace, savvy digital marketers are finding ways to ensure that their content is optimised to capture voice queries. Today we’ll share a few of the things we’re doing to ensure our clients’ websites will perform well in the era of voice search.

Urgent Proactive Security Update - Limelight Online Servers - June 2017

14 Jun 2017
Summary: We will be updating and restarting our NZ, AU and USA servers to address a Xen security issue before the...

Who Can Benefit from Using Facebook Business Manager?

17 May 2017
In today’s article, we’re going to help you understand if your business could benefit from making the switch to Facebook Business Manager (FBM). First, we’ll cover the types of business that should be using FBM. If you find yourself relating to any of these, it might be time to make the switch!

Why Facebook Remarketing Should Be Part of Your Online Strategy

Remarketing is a digital marketing technique that lets website owners present ads to people who have already visited their website.The goal of Facebook Remarketing is to re-engage a prospect who has shown interest in your product or service, but has not yet converted. Since you’re driving traffic from Facebook back to your website, you don’t need a strong social media presence to benefit from this channel.
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