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Josh Casserly

Josh Casserly is one of our Digital Marketers and, as a well-travelled wordsmith, Josh combines his aptitude for engaging content with his ever-expanding digital marketing skill set.

Compulsory shift to Responsive Search Ads coming in June

At the end of June, Responsive Search Ads (RSAs) will become the only ad format that can be created or edited in Google Ads search campaigns.

What are Google Ads keyword match types and how are they changing?

In February 2021 Google announced the rollout of a huge change to the how their Google Ads keyword match types work. The way users searches are matched to keywords was going to change, impacting millions of Google Ads campaigns around the world.

How do I get my business to show up on Google? Part 3: Google Shopping Ads

Having covered Google Search Ads (text ads) in part one of this series, we’re now going to focus on Google Shopping Ads. The key difference is that Shopping ads feature a product image, title, and price, more akin to an e-commerce web shopping experience, hence the name.

How do I get my business to show up on Google? Part 2: Organic Search

As we mentioned in Part 1 of this series, your business’s website is your digital salesperson, and you should be doing everything you can to improve its visibility in your audience’s Google search results. Organic Search, Local Search and SEO are what we’re covering here in Part 2 of our educational series.

How do I get my business to show up on Google? Part 1: Google Search Ads

Being visible in search results for the keywords your target audience is searching for is essential to driving traffic and conversions through your business’s website — aka your digital salesperson. This shouldn’t be news to you, but we’ll forgive you if penetrating Google Search results is still a mystery to you. Afterall, Google is a mystery to many!

What are Core Web Vitals and how can they affect your bottom line?

In November 2020 Google announced that Page Experience and Core Web Vitals will become ranking signals from May 2021. This effort to improve user experience means your brand’s visibility in search results will be impacted by your website’s visual stability, how it loads, and how fast it reacts to user interaction.

Google Analytics 4 - What you need to know

In October Google announced they would be releasing Google Analytics 4, a new version of the industry-standard web analytics tool — Google Analytics. This is big news for digital marketers and any businesses interested in how users arrive on their website and what they’re doing once they get there.

Prepare Your Website for Christmas High Season in 8 Easy Steps

Having your business website primed to turn curiosity into conversions is imperative in the busy Christmas holiday season. Instrumental to the bottom line of many New Zealand SMBs, this time can be flat-out — likely more so than ever considering the COVID-19-related border restrictions. For others this is a quieter period in which they’d love to generate more revenue.

The Value of Your Business's Online Visibility

Some SMBs are yet to understand the value and inherent importance of having online visibility — or conversely, the cost of invisibility. For many this is a product of the ignorance is bliss adage. We know that with just a little bit of education, any invisibility related bliss will rapidly turn to FOMO for any SMB owner yet to achieve a successful online presence, so we’re here to shed some light on the issue and give some actionable insights.

What role should SEO play in your digital marketing strategy?

Last month, we talked about utilising your digital marketing resources in response to COVID-19. We’ve had multiple clients ask about SEO services off the back of this, and we feel it’s the most misunderstood area of digital marketing.
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