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Josh Casserly

Josh Casserly is one of our Digital Marketers and, as a well-travelled wordsmith, Josh combines his aptitude for engaging content with his ever-expanding digital marketing skill set.

Is Your Website Ready for Digital Marketing? -- The Ugly Baby Conversation

Digital marketing campaigns can fall at the final hurdle because the website they're driving traffic to isn't up to scratch. This month we give you five questions to ask of your website before starting a DM campaign.

Online Reputation Management

Our lives are becoming increasingly digital and the internet is the first place we turn when considering a purchase. It’s also the first place we go to vent when we feel a vendor has provided a shoddy service or sold us an inferior product. These two digital actions combine to make ‘online reputation management’ a very real threat to revenue for modern companies of all shapes and sizes.

Engaging Customers with Push Notifications

With almost every company under the sun now operating online, competition for user attention is fierce. Push notifications is a recent user-engagement innovation growing by leaps and bounds. Well aligned with how we intuitively respond to notifications on mobile and subject to rapid evolution on desktop, push notifications are an effective avenue of user engagement that can benefit businesses across many industries.

What is HTTP/2 and How Can it Benefit Your Website?

HTTP/2 is the first major HTTP protocol update since 1997, when HTTP/1.1 was first published by the IETF. HTTP/1.1 has worked well over its lifespan, but as web pages have evolved, loading them has become more challenging for the protocol. In our post this month we talk about the benefits of HTTP/2 for website owners.