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Search Marketing

What are Google Ads keyword match types and how are they changing?

In February 2021 Google announced the rollout of a huge change to the how their Google Ads keyword match types work. The way users searches are matched to keywords was going to change, impacting millions of Google Ads campaigns around the world.

How do I get my business to show up on Google? Part 3: Google Shopping Ads

Having covered Google Search Ads (text ads) in part one of this series, we’re now going to focus on Google Shopping Ads. The key difference is that Shopping ads feature a product image, title, and price, more akin to an e-commerce web shopping experience, hence the name.

How do I get my business to show up on Google? Part 2: Organic Search

As we mentioned in Part 1 of this series, your business’s website is your digital salesperson, and you should be doing everything you can to improve its visibility in your audience’s Google search results. Organic Search, Local Search and SEO are what we’re covering here in Part 2 of our educational series.

How do I get my business to show up on Google? Part 1: Google Search Ads

Being visible in search results for the keywords your target audience is searching for is essential to driving traffic and conversions through your business’s website — aka your digital salesperson. This shouldn’t be news to you, but we’ll forgive you if penetrating Google Search results is still a mystery to you. Afterall, Google is a mystery to many!

What are Core Web Vitals and how can they affect your bottom line?

In November 2020 Google announced that Page Experience and Core Web Vitals will become ranking signals from May 2021. This effort to improve user experience means your brand’s visibility in search results will be impacted by your website’s visual stability, how it loads, and how fast it reacts to user interaction.

The Value of Your Business's Online Visibility

Some SMBs are yet to understand the value and inherent importance of having online visibility — or conversely, the cost of invisibility. For many this is a product of the ignorance is bliss adage. We know that with just a little bit of education, any invisibility related bliss will rapidly turn to FOMO for any SMB owner yet to achieve a successful online presence, so we’re here to shed some light on the issue and give some actionable insights.

Google to Charge GST on Advertising

31 Oct 2018
From 1 November 2018, Google Ads charges will incur a 15% New Zealand Goods and Services Tax (GST) — additional to click charges — for all advertisers located in New Zealand. From that date, Google Ads services will be provided from Google’s newly created subsidiary: Google New Zealand Limited.

The Evolution of Google SERPs and How to Stay Visible Online

The nature of Google search and SERPs (Search Engine Result Pages) has undergone immense change over the last decade, and many SMBs have failed to adapt their digital marketing efforts to keep pace. Recently Google have been ramping up their efforts to make their SERPs more tailored to the user by way of ads, ‘featured snippets’, ‘local packs’ and other ‘Special Content Result Blocks’ (SCRBs).

Why Landing Pages Should Be At The Heart Of Your Marketing Campaigns

A powerful yet straightforward marketing tool, Landing Pages are often misunderstood and overlooked. Let us help clarify what they are and how they can benefit your company.

Why the New and Free Google Optimize Tool is Priceless

Analytics, conversion rate optimisation (CRO), search engine optimisation (SEO), remarketing, AdWords, PPC, so on and so forth. Getting the most out of your website and online presence can be a complicated and intimidating task. Enter Google Optimize – the free new testing tool that bridges the gap between analytics and adapting your website to improve your bottom line.
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