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Search Marketing

The Value of Your Business's Online Visibility

Some SMBs are yet to understand the value and inherent importance of having online visibility — or conversely, the cost of invisibility. For many this is a product of the ignorance is bliss adage. We know that with just a little bit of education, any invisibility related bliss will rapidly turn to FOMO for any SMB owner yet to achieve a successful online presence, so we’re here to shed some light on the issue and give some actionable insights.

Google to Charge GST on Advertising

31 Oct 2018
From 1 November 2018, Google Ads charges will incur a 15% New Zealand Goods and Services Tax (GST) — additional to click charges — for all advertisers located in New Zealand. From that date, Google Ads services will be provided from Google’s newly created subsidiary: Google New Zealand Limited.

The Evolution of Google SERPs and How to Stay Visible Online

The nature of Google search and SERPs (Search Engine Result Pages) has undergone immense change over the last decade, and many SMBs have failed to adapt their digital marketing efforts to keep pace. Recently Google have been ramping up their efforts to make their SERPs more tailored to the user by way of ads, ‘featured snippets’, ‘local packs’ and other ‘Special Content Result Blocks’ (SCRBs).

Why Landing Pages Should Be At The Heart Of Your Marketing Campaigns

A powerful yet straightforward marketing tool, Landing Pages are often misunderstood and overlooked. Let us help clarify what they are and how they can benefit your company.

Why the New and Free Google Optimize Tool is Priceless

Analytics, conversion rate optimisation (CRO), search engine optimisation (SEO), remarketing, AdWords, PPC, so on and so forth. Getting the most out of your website and online presence can be a complicated and intimidating task. Enter Google Optimize – the free new testing tool that bridges the gap between analytics and adapting your website to improve your bottom line.

Is Your Website Voice Search Ready?

As voice search becomes commonplace, savvy digital marketers are finding ways to ensure that their content is optimised to capture voice queries. Today we’ll share a few of the things we’re doing to ensure our clients’ websites will perform well in the era of voice search.

What It Means To Be a Google Premier Partner

30 Mar 2016
The Google Ads platform gives the impression that anyone can set up a successful Ads campaign – the interface is simple;...

What's Best - A DIY or Managed AdWords Campaign?

26 Nov 2015
Sick of throwing away good money after bad? Well often or not, that is what is happening when you’re operating a Google AdWords campaign on your own or using unqualified AdWords specialists.

Online Marketing Terminology Guide & Glossary

12 Jun 2015
The world of Online Marketing can be full of jargon and confusing terminology. Limelight Online's terminology guide and glossary should help make sense of some of the common words and terms used in this space.

Editing Google's Information about Your Website

Ever wondered how your company details and data are displayed in Google’s search results? The good news is that you actually have the ability to change your company details and data that gets displayed.
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