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Marketing

Google-Proofing your Business Marketing Strategy

Recent actions by Google have highlighted the importance of not putting all your company's marketing eggs in one basket. Let's talk about why you should take a holistic approach to your marketing strategy.

Is Your Website Ready for Digital Marketing? -- The Ugly Baby Conversation

Digital marketing campaigns can fall at the final hurdle because the website they're driving traffic to isn't up to scratch. This month we give you five questions to ask of your website before starting a DM campaign.

Online Reputation Management

Our lives are becoming increasingly digital and the internet is the first place we turn when considering a purchase. It’s also the first place we go to vent when we feel a vendor has provided a shoddy service or sold us an inferior product. These two digital actions combine to make ‘online reputation management’ a very real threat to revenue for modern companies of all shapes and sizes.

Push Notifications: Best Practice

28 Sep 2018
Last month we wrote a post on how to engage customers with push notifications and talked about what they are used for and the benefit to businesses . The whole idea of push notifications got us thinking about best practice and making sure that the line between spamming your customer and offering them a well-thought out, well-timed and relevant notification isn't crossed. With that in mind, here are our ideas that will ensure you keep in your customers’ good books.

Engaging Customers with Push Notifications

With almost every company under the sun now operating online, competition for user attention is fierce. Push notifications is a recent user-engagement innovation growing by leaps and bounds. Well aligned with how we intuitively respond to notifications on mobile and subject to rapid evolution on desktop, push notifications are an effective avenue of user engagement that can benefit businesses across many industries.

How SMBs Can Use Google Analytics Reports to Increase Revenue

Here we touch on six reports that will give you a good understanding of the basics of Google Analytics. We’ll cover what data the report contains, why it’s important, and a common reactive action we/you might take to optimise online presence.

How to Increase Repeat Online Purchases with Email Marketing

An average e-commerce company can expect to get around 43% of their revenue from repeat purchases, which is too big a slice of the pie to be ignored so let’s look at some of the inventive ways you can maximise repeat purchases for your e-commerce store with calculated email marketing

Why You Should Be Advertising Online With Google AdWords

AdWords is the obvious choice for NZ companies wanting to increase online visibility for their brand, drive more visitors to their website, and get more sales or enquiries.

New Zealand's Online Advertising Spend Disrupts Market

In 2012, we talked about the snowballing online advertising spend as detailed in an IABNZ/PwC Insight report. It highlighted a 24.16% year-on-year increase in spend from $257.46m in 2010 to $328.11m in 2011. So, care to guess how these numbers compare to the online ad spend in 2017?

Spring Cleaning Tips for your Website

We put so much time, effort and energy into the key functions of our business that we often overlook the importance and viability of our website. Our website should be the window into our business that our customers and potential customers readily look through. Is your window looking more like a door?
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