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Marketing

Why You Should Be Advertising Online With Google AdWords

AdWords is the obvious choice for NZ companies wanting to increase online visibility for their brand, drive more visitors to their website, and get more sales or enquiries.

New Zealand's Online Advertising Spend Disrupts Market

In 2012, we talked about the snowballing online advertising spend as detailed in an IABNZ/PwC Insight report. It highlighted a 24.16% year-on-year increase in spend from $257.46m in 2010 to $328.11m in 2011. So, care to guess how these numbers compare to the online ad spend in 2017?

Spring Cleaning Tips for your Website

We put so much time, effort and energy into the key functions of our business that we often overlook the importance and viability of our website. Our website should be the window into our business that our customers and potential customers readily look through. Is your window looking more like a door?

10 Easy Ways To Get More Sales From Your Website

Here I several easy-to-implement ways in which to increase business via your website.

How to Improve Calls-to-Action and Increase Conversions

In this post, I share an article that I wrote about improving calls-to-action to increase site conversions.

How To Get More Business From Your Website

In this post, I share an article that I wrote about how to get more business from your website.

How To Keep In Touch With Your Customers

Simple ways to keep in touch with your customers and help drive repeat sales.

NZ's Online Advertising Spend Shows Sustained Growth

The latest release of the Interactive Advertising Bureau's quarterly survey (carried out by PricewaterhouseCoopers) continues to paint a picture of strong...

The Rise of Smartphone Use in NZ - Is Your Business Ready?

When the first commercially available mobile phone hit the markets in 1983 who would have imagined the technology they would be...