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Marketing

Attract Local Customers by Claiming Your Free Google My Business Listing

Google My Business (GMB) listings form the search results you commonly see for local searches like ‘st asaph street coffee’. They are an organic (free) form of local SEO that helps you gain visibility for local searches for your given product or services.

How to Grow Your Business's Facebook Page Following

29 Jun 2020
It’s no secret by now that social media can be a key weapon in your business’s marketing arsenal. Whether through paid social media advertising or organic posting, social media can be an incredibly effective way to raise brand awareness and create desired perceptions of your business and brand.

What role should SEO play in your digital marketing strategy?

Last month, we talked about utilising your digital marketing resources in response to COVID-19. We’ve had multiple clients ask about SEO services off the back of this, and we feel it’s the most misunderstood area of digital marketing.

How to utilise your digital marketing agency for your COVID-19 response

Today we’re offering some advice about how to best utilise your digital marketing resources in this time — be they a digital marketing agency like Limelight Online, or an internal team or individual. This is designed to help you get the best bang for your buck in terms of both the relationship and the efficacy of your combined efforts.

What You Need to Know When Choosing a Digital Marketing Agency

Regardless of their outward projection, not all digital marketing (DM) agencies were created equal and we don’t all offer the same levels of service, access and transparency.

Google-Proofing your Business Marketing Strategy

Recent actions by Google have highlighted the importance of not putting all your company's marketing eggs in one basket. Let's talk about why you should take a holistic approach to your marketing strategy.

Is Your Website Ready for Digital Marketing? -- The Ugly Baby Conversation

Digital marketing campaigns can fall at the final hurdle because the website they're driving traffic to isn't up to scratch. This month we give you five questions to ask of your website before starting a DM campaign.

Online Reputation Management

Our lives are becoming increasingly digital and the internet is the first place we turn when considering a purchase. It’s also the first place we go to vent when we feel a vendor has provided a shoddy service or sold us an inferior product. These two digital actions combine to make ‘online reputation management’ a very real threat to revenue for modern companies of all shapes and sizes.

Push Notifications: Best Practice

28 Sep 2018
Last month we wrote a post on how to engage customers with push notifications and talked about what they are used for and the benefit to businesses . The whole idea of push notifications got us thinking about best practice and making sure that the line between spamming your customer and offering them a well-thought out, well-timed and relevant notification isn't crossed. With that in mind, here are our ideas that will ensure you keep in your customers’ good books.

Engaging Customers with Push Notifications

With almost every company under the sun now operating online, competition for user attention is fierce. Push notifications is a recent user-engagement innovation growing by leaps and bounds. Well aligned with how we intuitively respond to notifications on mobile and subject to rapid evolution on desktop, push notifications are an effective avenue of user engagement that can benefit businesses across many industries.
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