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What are Google Ads keyword match types and how are they changing?

In February 2021 Google announced the rollout of a huge change to the how their Google Ads keyword match types work. The way users searches are matched to keywords was going to change, impacting millions of Google Ads campaigns around the world.

How do I get my business to show up on Google? Part 3: Google Shopping Ads

Having covered Google Search Ads (text ads) in part one of this series, we’re now going to focus on Google Shopping Ads. The key difference is that Shopping ads feature a product image, title, and price, more akin to an e-commerce web shopping experience, hence the name.

How do I get my business to show up on Google? Part 2: Organic Search

As we mentioned in Part 1 of this series, your business’s website is your digital salesperson, and you should be doing everything you can to improve its visibility in your audience’s Google search results. Organic Search, Local Search and SEO are what we’re covering here in Part 2 of our educational series.

How do I get my business to show up on Google? Part 1: Google Search Ads

Being visible in search results for the keywords your target audience is searching for is essential to driving traffic and conversions through your business’s website — aka your digital salesperson. This shouldn’t be news to you, but we’ll forgive you if penetrating Google Search results is still a mystery to you. Afterall, Google is a mystery to many!

Google Analytics 4 - What you need to know

In October Google announced they would be releasing Google Analytics 4, a new version of the industry-standard web analytics tool — Google Analytics. This is big news for digital marketers and any businesses interested in how users arrive on their website and what they’re doing once they get there.

Prepare Your Website for Christmas High Season in 8 Easy Steps

Having your business website primed to turn curiosity into conversions is imperative in the busy Christmas holiday season. Instrumental to the bottom line of many New Zealand SMBs, this time can be flat-out — likely more so than ever considering the COVID-19-related border restrictions. For others this is a quieter period in which they’d love to generate more revenue.

Attract Local Customers by Claiming Your Free Google My Business Listing

Google My Business (GMB) listings form the search results you commonly see for local searches like ‘st asaph street coffee’. They are an organic (free) form of local SEO that helps you gain visibility for local searches for your given product or services.

How to Grow Your Business's Facebook Page Following

29 Jun 2020
It’s no secret by now that social media can be a key weapon in your business’s marketing arsenal. Whether through paid social media advertising or organic posting, social media can be an incredibly effective way to raise brand awareness and create desired perceptions of your business and brand.

What role should SEO play in your digital marketing strategy?

Last month, we talked about utilising your digital marketing resources in response to COVID-19. We’ve had multiple clients ask about SEO services off the back of this, and we feel it’s the most misunderstood area of digital marketing.

How to utilise your digital marketing agency for your COVID-19 response

Today we’re offering some advice about how to best utilise your digital marketing resources in this time — be they a digital marketing agency like Limelight Online, or an internal team or individual. This is designed to help you get the best bang for your buck in terms of both the relationship and the efficacy of your combined efforts.
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