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In October Google announced they would be releasing Google Analytics 4, a new version of the industry-standard web analytics tool — Google Analytics. This is big news for digital marketers and any businesses interested in how users arrive on their website and what they’re doing once they get there.

It’s no secret by now that social media can be a key weapon in your business’s marketing arsenal. Whether through paid social media advertising or organic posting, social media can be an incredibly effective way to raise brand awareness and create desired perceptions of your business and brand.

Today we’re offering some advice about how to best utilise your digital marketing resources in this time — be they a digital marketing agency like Limelight Online, or an internal team or individual. This is designed to help you get the best bang for your buck in terms of both the relationship and the efficacy of your combined efforts.

As tantalising as the Boost button may be when posting on your business’s Facebook page, those in the know say it’s like flushing money down the drain.

Last month Facebook announced they were adjusting their News Feed algorithm in reaction to negative feedback received regarding posts from companies, brands and media.

In today’s article, we’re going to help you understand if your business could benefit from making the switch to Facebook Business Manager (FBM). First, we’ll cover the types of business that should be using FBM. If you find yourself relating to any of these, it might be time to make the switch!

Remarketing is a digital marketing technique that lets website owners present ads to people who have already visited their website.The goal of Facebook Remarketing is to re-engage a prospect who has shown interest in your product or service, but has not yet converted. Since you’re driving traffic from Facebook back to your website, you don’t need a strong social media presence to benefit from this channel.

LinkedIn can help you grow your business yet most people only use it to add connections. This blog lists 7 tips that will help you on your way to getting your name and your business name out to new prospects.