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Tamron Galbraith

Tamron gained extensive experience in digital marketing from many years working for New Zealand’s largest corporates to more recent years working on his own enterprise. His business offered a complete array of services from professional photography/videography through to website development and digital marketing. These experiences have equipped Tamron with a broad set of skills to employ here at Apex Digital.

GA4 - Where to Start?

The time has come. Universal Analytics with all its familiar features is now a thing of the past. We’ve entered the age of GA4. Although unfamiliar for many, this platform offers advanced ways to measure and analyse your website traffic. With any new interface the challenge is knowing where to start. Intuitively, GA4 presents their reports as a life cycle, starting with acquisition. Let’s dive in and focus our attention here and touch on the main need-to-know areas of this report.