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Google AdWords Remarketing stay in touch with the people who are most likely to convert

When a prospective customer leaves your website without taking any action, remarketing provides a gentle nudge to return.

Hey, that guy left your site without taking any action! Do you want him to come back? Of course you do! Remarketing is a unique form of digital marketing that helps you stay engaged with people who have visited your website, but have not yet committed to taking any action.

When you use AdWords remarketing, your ads “follow” users to other websites after they have left your website. This provides several additional opportunities for prospective customers to be reminded of your business and encourages them to return to your website.

Benefits of AdWords Remarketing

The primary goal of Google AdWords remarketing is to increase leads or sales by beckoning would-be customers to return to your website. There are many reasons why this type of digital marketing is hugely beneficial.

  • Increased conversion rates: It is rare for people to make a buying decision based on one advertisement or website visit alone. In most cases, their decision is influenced by a series of factors or events. Remarketing is an easy way to increase the number of times that an engaged prospect is exposed to your company, thereby increasing the likelihood that they will convert.
  • Heightened brand awareness: Remarketing comes with an appealing side effect – it increases brand familiarity and trust. Without even realising it, people tend to be more trusting when they have been frequently exposed to a company’s branding. So, remarketing is a good way to get your company’s name out there, even if a prospect doesn’t convert straight away.
  • Targeted audience controls: Google allows marketers to finely tune their remarketing audience selection before deploying remarketing ads. At Limelight Online, our team uses their experience in digital advertising to define engaged audience segments that are most likely to convert, which helps you make the most of your marketing budget.
  • Budget flexibility and control: You don’t need a huge budget to run a remarketing campaign. We can help you define a budget that will provide results without breaking the bank. Your budget can be scaled up or down at any time, providing you with a fast way to respond to changing business needs or market fluctuations.
  • Optimal performance: At Limelight Online, we are committed to helping your digital marketing efforts succeed, which is why we continually monitor the performance of your remarketing campaign. If a campaign isn’t performing optimally, we’ll quickly make changes so that it does.

How We Do It

While anyone can set up and manage a remarketing campaign, we encourage you to work with an experienced digital marketing team to ensure that your marketing dollars are used wisely. By choosing to work with Limelight Online, you can be confident that a specialist digital marketing team is running your campaign and ensuring that your ads are performing optimally.


We learn about your goals for the campaign and analyse your audience to determine which segments are most likely to convert. .


We set up the right tracking code on your website or provide the code for your webmaster to install. We’ll also advise on the necessary updates your website’s Privacy Policy to ensure it is in compliance with Google’s Terms and Conditions.


We create your ads, which are uniquely designed to speak to your target audience and provide a compelling reason to return to your website. Each ad is carefully crafted to reflect and enhance your brand image.


Based on our initial analysis, we define the audience and budget for your remarketing campaign. Then we make your remarketing campaign live.


Once the campaign is up and running, our job is far from over! For the entire time your campaign is live, we actively monitor and optimize its performance. .