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local searchtarget local people who are actively searching for your products or services online

Local SEO puts you on the map

As a savvy business owner, you know that the days of relying on the yellow pages to bring customers to your door are over. Today more people than ever are using search engines to find local businesses that offer the products or services they need. Local SEO is one of the most effective ways to promote your business to local customers at the exact moment that they’re looking for your product or service. Bottom line, if you have a bricks and mortar store or a location-dependent service, you need a local search strategy.

BENEFITS OF LOCAL SEARCH OPTIMISATION

When done correctly, local SEO offers you:

  • Better placement in search results. The goal of local SEO is to get your business on the first page of Google search results for your area, which translates to more website traffic for you.
  • Get more targeted traffic. Done well, local search can bring very targeted traffic to your website because it promotes your business to people in your specific location.
  • Great ROI. Local SEO is an affordable way to maximise your reach in your local area. It tends to provide excellent returns because it targets people who are in a decision-making mindset.
  • Improve reputation and brand awareness.By appearing at the top of search results, people will become more familiar with your business. As you get positive reviews, you’ll build your reputation and credibility, leading to increased sales.

LOCAL SEARCH IS VITAL FOR SMALL BUSINESSES

With more and more businesses competing for attention online, small business owners can easily get shoved to the bottom of the search pile. If you own a small business, you may be up against some major national retailers who offer similar products. How can you compete with their huge marketing budgets? 

Local SEO is the answer. By focusing your efforts on local search, you will capture the attention of people right in your local area, without having to shell out big bucks for an SEO strategy that will get you ranking for broad and competitive keywords. 

OUR APPROACH TO LOCAL SEARCH

We are passionate about helping small and midsize businesses succeed online, so it goes without saying that we are passionate about local SEO. Over the years, we have worked with businesses to improve their local presence. During this time, we have had the opportunity to hone and refine our approach to local search. Here’s how we get great results for our clients:

RESEARCH AND PLAN

We gain an understanding of your business and local target market. We identify the factors that will help you succeed in local SEO and determine how to leverage these factors to create a unique strategy for your business.

IDENTIFY LOCAL KEYWORDS

We determine what keywords people in your area are using to search for the products or services you offer. If your website is not ranking well for these terms, we will work with you to improve your website to ensure it will rank for these keywords.

ENHANCE YOUR 'GOOGLE MY BUSINESS' LISTING

Your Google My Business listing is an important element of local search. We are intimately familiar with Google My Business and have the expertise required to enhance and optimise your listing to ensure it has maximum visibility.

GET YOU MORE REVIEWS AND RECOMMENDATIONS

It’s no secret that consumers are reading reviews before making a purchasing decision. Our time-tested strategies will help you get more reviews from your happy customers.

ENHANCE YOUR PRESENCE IN LOCAL DIRECTORIES AND CITATIONS

Your presence in numerous local directory listings is an important ranking signal. Google looks to these listings to verify the accuracy of your name, address and phone number, which contribute to your ranking in search results. We review local listings to ensure that your info is accurate so you’ll have every chance of ranking well.

OTHER DIGITAL MARKETING SERVICES

DIGITAL MARKETING AUDIT SEO GOOGLE ADWORDS GOOGLE ANALYTICS CONTENT MARKETING CONVERSION RATE OPTIMISATION EMAIL MARKETING REMARKETING