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google analyticsGet the info you need to make data-driven decisions about your website

You have the website, but do you understand your audience?

You’ve invested a great deal of money and time into developing your website, so naturally you want to know that your website is performing well. Understanding your website’s audience is a key component to ensuring the success of any website. Google Analytics is the best way to gather crucial website traffic data so you can learn more about your visitors and deliver them the best possible experience.

ANALYTICS TELLS A STORY ABOUT YOUR WEBSITE VISITORS

Google Analytics is by far the most popular web analytics platform with literally millions of the most popular websites using the platform to gather data about their website visitors.

Why has Analytics become so ubiquitous? We believe it’s largely due to the incredibly useful information it provides about website visitors (it probably doesn’t hurt that Analytics is free either!). Here are some of the most valuable things that Analytics reveals:

  • How visitors have arrived at your website. You’ll be able to see whether they arrived via a search engine, social network, link from another site, etc. This makes it easy to see which of your digital marketing activities are attracting visitors.
  • Visitors’ behaviour while on your website, including the length of time spent on your site, the pages visited and the amount of time spent on each page.
  • Goal tracking. By creating goals for specific user actions (e.g. form completions) you can measure and understand which traffic sources deliver the best return on investment.
  • eCommerce reporting. Tracking popularity of products, transactions and revenue.
  • Demographic information about the user. Geographic location, language spoken, screen size and browser used (including mobile browsers).
  • You can see what content is the most popular.  Also, the number of pages viewed by an average visitor, pages that are causing people to leave the site, the number of times users click on a certain links or calls-to-action, the most popular time of day for visits, and much more.

WE INTERPRET THIS DATA TO TRANSFORM YOUR WEBSITE

You might be wondering why you need to engage a digital marketing agency when Google makes this valuable information available for free. While the information is there, the ability to access it and interpret it requires an extensive knowledge of the platform. Not only must you be able to gather and understand the data, but you’ll also need to know how to use this info to make actionable changes on your website.  Our team has specific training in Google Analytics, and coupled with many years of experience, we understand how to apply the data gathered to transform your website. 

OUR GOOGLE ANALYTICS OFFERINGS

You might be wondering why you need to engage a digital marketing agency when Google makes this valuable information available for free. While the information is there, the ability to access it and interpret it requires an extensive knowledge of the platform. Not only must you be able to gather and understand the data, but you’ll also need to know how to use this info to make actionable changes on your website.  Our team has specific training in Google Analytics, and coupled with many years of experience, we understand how to apply the data gathered to transform your website. 

GOOGLE ANALYTICS SETUP

Our team of certified professionals can set up an Analytics account for you and install the tracking script on your website. When it comes to recording goals (a must for all websites!), each website requires a unique setup, so our team makes time for upfront research to ensure your configuration will net the maximum benefit.

GOOGLE ANALYTICS AUDIT

If your site has an existing Analytics account, we perform an audit to ensure that your setup is collecting all required data and relevant conversion pathways. You will receive a written report outlining our recommended changes, which can then be carried out by our team or your webmaster. 

GOOGLE ANALYTICS REPORTING

We monitor the performance of your website with Analytics and provide a detailed report at monthly or quarterly intervals. We assess the data based on your website goals, as outlined at the beginning of the engagement. When goals change, we update our metrics to ensure we are providing up-to-date info.

GOOGLE ANALYTICS ANALYSIS AND RECOMMENDATIONS

When you want to make changes to your website, we analyse the data available to evaluate your website’s performance and make recommendations on how it can be improved. You will get a report that has specific and actionable recommendations from our team. Analysis can be performed on an ongoing basis or intermittently as and when needed.

GOOGLE ANALYTICS TRAINING

For those who want to be more involved, we offer a training service that will give your team the knowledge they need to understand the features and reports available in Analytics. We can customise the training to provide your team with the level of knowledge desired.

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