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DIGITAL MARKETING AUDITImprove your online presence by analysing your digital marketing efforts

Now is always the right time to do things better

Whether you’ve been online for 10 months or 10 years, there is always the opportunity to enhance your online presence. A digital marketing audit is the best way to check the health of your digital presence and marketing efforts. The findings of a digital marketing audit will help you determine how to develop your marketing strategy and ensure that you have the resources in place to continue improving your digital presence.

Unlike other forms of marketing, all aspects of digital marketing are measurable. While the data is relatively easy to gather, it is more challenging to interpret it. This is where we come in. Through a digital marketing audit, our team can help you determine how well your initiatives are performing and provide advice on getting them to perform even better. And if issues are identified, we will provide actionable recommendations so you can get them sorted quickly.

COMPONENTS OF OUR DIGITAL MARKETING AUDITS

Our digital marketing audits are as unique as the businesses we serve. Each audit and report is uniquely crafted to ensure we are examining all aspects of your digital marketing strategy. These are the key areas that we explore in each audit:

  • Technical SEO. We perform a technical SEO evaluation to ensure, amongst other things, that Google Analytics has been set up correctly on your website. Specific recommendations will be made if changes are required.
  • Reach. Using industry tools, we measure how visible your website is online. We also look at the ways you are reaching your target audience, such as Google AdWords, organic search, social media channels and email marketing.
  • Website usability. We take a look at your website as a whole to ensure that its design and structure present a good user experience.
  • Content. Your website content is a vital component in converting prospective customers and being found in search results. We review existing content to determine where it can be expanded or improved.
  • Conversion pathways. We determine if existing conversion pathways are clear and effective. Conversion pathways are a vital component to your success online. If traffic is coming in, but sales or enquiries aren’t, then we’ll identify where your conversion paths are breaking down and give you suggestions to fix them.
  • Competitive landscape. It’s important to know how others in your industry or market are performing so you know what you’re up against. That’s why we include a thorough competitive landscape review in our digital marketing audits.

DIGITAL MARKETING AUDIT REPORT

Our digital marketing audits are delivered as a prioritised report, complete with action points and recommendations for implementation. The report: 

  • Provides an easy-to-understand summary of your performance across all digital channels
  • Shows you areas where you might be wasting your digital marketing budget.
  • Gives you actionable ways to improve your digital marketing efforts including improving existing campaigns and identifying new opportunities.
  • Contains a “punch list” of tasks that can be completed easily and rapidly, so you can begin seeing improvements quickly 

In addition to a written report, our team will discuss their findings with you and answer any questions you may have. Our goal is to ensure that you fully understand the report and will be able to undertake the recommended changes. We don’t hand over a report and hit the road - if you can’t makes the changes on your own, we’ll be right there to help.  

OTHER DIGITAL MARKETING SERVICES

SEO LOCAL SEARCH GOOGLE ADWORDS GOOGLE ANALYTICS CONTENT MARKETING CONVERSION RATE OPTIMISATION EMAIL MARKETING REMARKETING