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SEARCH ENGiNE OPTIMISATIONimproving your online visiblity, driving more traffic and generating new business

If potential customers don’t know that your website exists, is there any point in having one at all?

In order to be truly successful in a competitive marketplace, you need to look good and be seen.

These days the overwhelming majority of website traffic comes via search engines. So it makes perfect sense to optimise your website for discovery in search.

Our search engine optimisation (SEO) services are designed to improve your search visibility for the actual keywords and phrases that potential customers are using to search for your product or service.

But we don't stop there. Your site’s visibility isn’t determined solely upon precise application of keywords and attracting the most links – they’re influenced by how site visitors behave on your site. To this end we’ll also advise you on usability and conversion factors to ensure that your site not only delivers great information in a logical way, but also works to convert visitors to customers.

Our SEO services can give you the competitive edge you need to stay ahead. If your website cannot be found easily, perhaps your competitors' can.

A HOLISTIC APPROACH TO SEO

Our strategies are based on decades of collective experience in digital marketing and search engine optimisation. Our team works collaboratively to identify winning solutions that make sense for your business and your customers. We’re not into games and gimmicks. It’s not about tricks to float you to the top for a few weeks – it’s about a strategy that gets you visible and keeps your website in the spotlight.

OUR SITES KEEP RANKING

Google is constantly tweaking its algorithms in an effort to ensure that the best results get delivered to searchers. While this is great for you as a searcher, it’s not always great for your website – especially if you’ve chosen to work with a digital marketing company that does not utilise ethical or ‘white hat’ techniques that stand the test of the time. Over the past four years, Google has rolled out increasingly aggressive updates to their algorithms. We keep our ear to the ground and are among the first to know when updates are made. We are proud to say that our SEO clients’ websites have all weathered the storm, while others have not been so lucky.

We are more confident than ever in our SEO work. We believe that if our focus remains on the end-users (your customers!), the results will always be good. Apparently Google think so too!

HOW WE DO IT

When it comes to SEO, there is not a single universal approach that works for everyone. To offer you effective and organic search engine optimisation, we engage with you from the beginning and become intimately acquainted with your business and customer segments. Depending on your unique needs, we’ll undertake a variety of activities that will allow us to best improve your online visibility. These activities include:

TECHNICAL SEO AUDITS

Getting the technical foundations of your website right is vital to SEO success. Unfortunately, not all websites are created in the most search engine friendly manner. We’ll audit your site and implement tailored recommendations and fixes.

KEYWORD RESEARCH

Identifying the searches you should be ranking for is one of the most important steps in any SEO campaign. Once we have an idea of your business and objectives, we’ll identify your searcher personas and begin the keyword research process. 

CONTENT REVIEWS & CONTENT CREATION

Without great content, you can’t compete. It’s about giving your audience the information they need, when they need it. Our content review will show specific areas where your website’s content needs to be re-worked or improved. We’ll guide you through the process and we can even help you create new content from scratch. We also offer a comprehensive content strategy and content marketing offering for those wishing to take their site to the next level. 

RELATIONSHIP OUTREACH

Long-term success online is about building and leveraging relationships, whether they are with existing partners, bloggers, media outlets, sponsors, or prospective and existing customers. We’ll show you how to build and enhance those relationships to improve your online visibility. 

LOCAL SEO

Looking for a cost-effective way to increase your visibility in the locations you serve? Local search optimisation is a great solution. Our local search service can help you appear on the front page of Google for relevant searches in your local area. You’ll get targeted traffic to your website from local people actively looking for your products or services, resulting in more business for you. 

REGULAR REPORTING & RECOMMENDATIONS

Your SEO campaign’s success is determined by visitor numbers, volumes of enquiries/sales and ROI. Using Google Analytics we’ll make sure you’re always up to speed with your campaign’s performance and the positive impact it’s having on your business.

FAQ

  • What is Search Engine Optimisation?
    • Search Engine Optimisation (SEO) is and the process of improving the visibility of your website in the search engine results pages. By having your website appear prominently in the search results you attract more visitors, which can lead to more enquiries and more business. SEO consists of many components, some of which are creative (e.g. writing/producing awesome content, identifying and leveraging relationships to generate traffic), and some of which are technical (e.g. auditing and improving your website's code). Yet it's not just about search engines either; it’s also about giving your visitors a great experience while on your website.

      Just for the record, SEO is not the process of adding keywords to meta keywords tags, or striving for a keyword density of 3.71%, or spinning 250 'unique' articles and blasting them across whichever article directory site will accept them. It's also not about giving first page guarantees. We're not into any of that, so if that's what you're looking for, we're probably not a good fit for each other.

  • How do I decide on the right keywords to use on my website?
    • The most important thing when selecting keywords is determining relevance. Your keywords must reflect your website offering. If you choose keywords that are irrelevant or inappropriate then the chance that your website will ever appear in search engine results pages is very unlikely. The goal is to select keywords that not only drive traffic but also convert.

  • How long will it take for my website to achieve good online presence?
    • That is the 64 million dollar question. Depending on how competitive your industry is it can take years of ongoing digital marketing effort, combined with strong offline promotion to generate positive results.

  • Do I need to sign up for an ongoing monthly digital marketing plan?
    • There's no such thing as a 'set and forget' approach to digital marketing. Search engines are always changing, new competitors are emerging all the time, and existing competitors are improving. Again, it's not just about getting traffic; it’s about making ongoing improvements to your website that will better engage visitors, enhance your credibility and convert more visitors into customers.

 

OTHER DIGITAL MARKETING SERVICES

DIGITAL MARKETING AUDIT LOCAL SEARCH GOOGLE ADWORDS GOOGLE ANALYTICS CONTENT MARKETING CONVERSION RATE OPTIMISATION EMAIL MARKETING REMARKETING