Google AdWords what's the fastest way to drive traffic to your website?
Billboards? Hmmm… Radio? Not sure about that… An ad in the local paper? Think again…
Why spend thousands of dollars on traditional advertising that’s difficult to measure/quantify when you can target potential customers who are actively searching for your product or service exactly when they need you?
When it comes to getting your business found online, Google AdWords pay-per-click (PPC) advertising is the fastest and one of the most effective ways to drive targeted traffic to your website.
Make your advertising dollars count
Just like any type of advertising, the success of a paid search campaign depends on the quality of the team executing the campaign. As the name suggests, you’re going to pay for every click, so you need to make sure each click counts!
We’ll make sure your paid search campaigns reach the right audience at the right time. We’ll also make sure you’re not wasting money on irrelevant clicks that are unlikely to convert into new customers. Unfortunately, we see a lot of this when we’re asked to review existing campaigns. In fact, we’ve not yet seen a campaign that we can’t improve upon or reduce unnecessary spend.
BENEFITS OF GOOGLE ADWORDS:
- Total budget control: With AdWords, you're in total control. Simply decide on your daily budget – you’ll never spend more than you budget for
- Target your ideal audience: Get your ads in front of only those people actively looking for your products and services
- Increase your online visibility fast: Get your AdWords campaign professionally set up and running in a matter of days
EXPERIENCED CERTIFIED ADWORDS CONSULTANTS WITH SAVVY
All of our Google AdWords management consultants have years of hands-on experience and hold Google's AdWords Certified Partner status indicating that they have met the strict qualification criteria set by Google. You can feel confident knowing that your campaign will be managed by a Google advertising specialist who has the knowledge and experience to get you the best results.
We begin by learning about your target audience and your competitors so we can assemble a definitive list of keywords that people are using to find the products and services you offer.
Next we’ll work with you set clear campaign goals and determine how best to measure the effectiveness of your Google AdWords campaign.
CAMPIGN STRUCTURE & SET UP
We ensure that your AdWords account is structured to maximise performance on important AdWords metrics like keyword Quality Scores and conversion rates.
GOAL/CONVERSION TRACKING SET UP
We’ll ensure that all campaign tracking is in place and your AdWords and Analytics accounts are integrated so you can see precisely how your AdWords campaign is performing against other traffic channels.
AD COPY THAT ATTRACTS
Ad space is extremely limited, so we make sure that every word counts. We carefully craft the text in your AdWords ads so that is it is clear, compelling and stands out from your competitors.
ACTIVE ADWORDS MANAGEMENT
AdWords isn’t a set and forget advertising platform. Getting the best return on investment from your AdWords campaigns requires regular campaign monitoring, analysis and management. It’s a case of constant improvement – amending keyword bids, testing new keywords, writing new text ads and recommending landing page improvements – all while keeping a close eye on the competition. We’ll make sure your campaign is always running at its optimal level.
REPORTING, ANALYSIS & FEEDBACK
Using Google AdWords and Google Analytics data we provide easy to understand campaign reporting that shows where your money has been spent and which enquiries, leads, or sales your campaign has generated.