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WE MAKE YOU LOOK GOOD
irresistibly good

We know what it takes to design websites that wow.

  • GREAT VISUAL DESIGN: Using responsive web design techniques our designers will turn your brief into a visually appealing layout that not only works for you but for your website visitors regardless of the device they view it on. Every mobile friendly design is handcrafted from scratch - you won't find any templates around here!
  • THOUGHTFUL USER CENTRIC DESIGN: We take the time to understand how your website users think, so that when they arrive at your site they don't have to do the thinking. It's all about making the path to action simple, improving conversions and making a great first impression for your business.
  • OPTIMISED FOR CONVERSION: Using proven conversion optimisation techniques we work out how to increase website leads and sales by keeping visitors on your site and persuading them to take action.
  • SEARCH ENGINE FRIENDLY: Search engine optimisation is baked into every website we develop. Helping to improve your visibility; resulting in online success.
  • ROBUST TECHNOLOGY & SOFTWARE: Continual improvements to our core website content management system, ensures you get to work with a secure, reliable and cutting edge CMS. 

hOW DO WE CREATE SUCCESSFUL WEBSITES?

There’s So Much More Than Meets The Eye

Using the analogy of an Iceberg; with websites, most people only see what’s obvious above the waterline (e.g. the design) and a lot of website development and design companies focus all of their attention here. We take a more holistic approach and consider all aspects of an effective website – not only design but also usability, functionality, conversion and the on-going marketing of the website – the stuff below the waterline – where most of the effort is required and most of the gains are made.

Take a look at our info-graphic which highlights what goes on behind the scenes of the development of a successful website.

OUR Web DESIGN & DEVELOPMENT PROCESS

ResearchResearch
PlanPlan
DesignDesign
DevelopmentDevelopment
LaunchLaunch
BACK TO ALL
Research
Plan
Design
Development
Launch
Research

Research

Be prepared to get a little intimate – we'll ask questions, listen and learn about your business, your customers, and your goals to gather a detailed understanding of the functionality your project  needs and what you want to achieve.

Plan

Plan

Next we’ll create a project plan, develop the sitemap and content recommendations, and prepare simple wireframes that define the structure and layout for your website

Design

Design

Here we'll create a visually appealing design concept that complements your brand, and has your website's visitors in mind. With your input, concepts are refined until we find a solution that's spot on.

Development

Development

The design and functionality are brought to life using Orbit CMS – our search engine focused content management system. Once built and tested via our rigorous 50 point testing and review process, you’ll get to see your new website and advise any last minute tweaks.

Launch

Launch

Final quality assurance testing takes place just before launch. Once we're satisfied that all development is complete, your website will be ready for opening night, centre stage! Don't worry, you'll receive full CMS training before we hand over the reins. 

ADDITIONAL SERVICES

Hosting, Domain Names, Content Strategy, Copywriting & More

We are a one stop shop. Whatever you need beyond the design, development and marketing of your website we do it all. 

hosting, domain names, copywriting & more

Leave the hard work to us; we also offer copywriting, graphic design, domain name registration, hosting and server monitoring services

Click the links to the left for more information about each service.

hosting, domain names, content strategy, copywriting & more

Providing those little extras…

Don’t want to juggle graphic design, domain name registration, web hosting and copywriting as well as getting a new website?

Sounds like about as much fun as herding cats, right? That’s why we take care of all those things – and more – in house. It’s all part of what we do; the whole package! Here’s an overview:

  • CONTENT STRATEGY: A clear strategy designed to guide all content.  
  • COPYWRITING: Professional, creative word content.
  • GRAPHIC DESIGN: Making you look good.
  • DOMAIN NAME REGISTRATION: We do the paperwork!
  • HOSTING SERVICES: Email, data space, bandwidth…
  • SERVER MONITORING: Keeping you up and running 24/7.
  • ONGOING SUPPORT: We don’t design, build and walk away – help is just a phone call away.

HERE’S WHERE WE BREAK IT DOWN

Content Strategy

A well-executed content strategy facilitates the creation of compelling, clear and helpful information that your prospective customers are seeking. The presence of this content positions you as an authority in your industry, thereby increasing customer trust, confidence and the likelihood that they will do business with you.

Our objective is to help you create a highly usable site with content that addresses the customers’ needs and answers their questions before they are asked.

The plan you receive will be detailed and tactical in nature, so that it can serve as a guide for anyone who creates content (copy, images, videos, etc.) for your site at a later date. The strategy can be extended to cover additional communications such as blog posts, newsletters and social media.

Copywriting

Well-written web content can make all the difference to the success of your website. If you want professional content written for your website, our copywriters can put together copy that’s suited to your brand, goals and business requirements.

Graphic design

It’s vital that your brand remains consistent across your website and all other marketing collateral. If you need new branding (or a redesign of an existing brand), we can work with you to ensure that your brand portrays a professional image with consistent design across all mediums – from logos and business cards to signage and brochures.

Domain name registration

When you have your site built by Limelight we’ll also take care of registering the domain name/s of your choice. Any domains you purchase are registered with your company as registrant, meaning you’re the legal owner of the domain. We’ll also take care of all domain management and renewal processes on your behalf.

We also provide domain name parking, URL redirection, DNS management and email services free of charge.

All Limelight hosting accounts come preconfigured with unlimited* email accounts. All mailboxes receive Anti-Virus and Anti-Spam filtering as standard.

You can either use the POP3 or IMAP protocols to download your email to an email client such as Outlook Express, Eudora or similar or if you are out of the office you can access your email using webmail. All you need is a web browser and an internet connection.

Hosting services

Our hosting plans are tailored to the requirements of each and every website.

  • ACTIVELY MANAGED WEB HOSTING SERVICES: delivering super-fast, robust hosting with high security, and outstanding reliability - 99.997% uptime.
  • GUARANTEED GOOD NEIGHBOURHOOD: Only Limelight Online clients are hosted on our servers, so you don’t have to worry about system security issues associated with shared hosting environments.
  • GEOGRAPHIC HOSTING: To ensure the fastest speed possible your website is hosted in the same location as your target market; we have our own servers in North America, New Zealand, Australia, UK, Holland and Germany.

FEATURES OF OUR HOSTING ACCOUNTS

Plesk Control Panel
POP/IMAP/STMP
Weekly Server Backups
Daisl Website Data Backups
Webmail
Unlimited Bandwidth*
Unlimited Storage*
Unlimited Email Accounts*
Spam Assassin
Google Analytics Statistics
Instant Help

*Fair Use Policy applies

Server Monitoring

The quality of our hosting environment is paramount and we go beyond the server to actively monitor website services 24/7. You can rest assured that your website is in very safe hands.

Ongoing Support

As well as our managed web hosting services, our monthly service fee includes a full support service for Orbit CMS users:

  • AUTOMATIC ONGOING CMS UPGRADES: You benefit from all of the new features and functionality that we regularly develop. There is no need to pay for or install new versions of the software – we do it all for you. Unlike other compiled software such as WordPress™, Joomla™ or Silverstripe™, you never have to upgrade Orbit because updates are pushed out to all users in real time as soon as they are tested and approved for rollout. For website owners this means no disruption of site availability during software upgrades and a lower lifetime cost of ownership as you never have to purchase and install the latest version of Orbit.
  • GET INSTANT HELP WHEN YOU NEED IT: Friendly and knowledgeable telephone support is provided from 8.30am – 5.00pm Monday to Friday. Our support team will diagnose and resolve any website problems you might be experiencing. They can also guide you in the use of Orbit CMS or help answer questions about your online marketing campaign. Outside of these hours an after-hours support service is offered via Orbit’s built-in helpdesk and via the online support request form on our website. All requests are assessed and prioritised based on urgency, with all urgent enquiries dealt with immediately and non-urgent enquiries responded to within 24 hours. 

Click here to compare our manged hosting plan with other un-managed plans.

FAQ

  • How long will it take to design and develop a website?
    • This depends on the amount of customisation and functionality required but most website projects are completed within 8 weeks.
  • What is the difference between a template and custom website design?
    • A template is a pre-designed concept that has limited customisation. A custom website is a one-off design particularly targeted to your brand and your exact requirements.
  • What is Responsive Website Design (RWD)?
    • Responsive website design (RWD) is the process of designing and building a website using methods that allow the layout of the website to automatically adapt to fit the device it is being viewed on - be it on a desktop computer, a smartphone like Google Android or the Apple iPhone or a tablet computer such as the iPad or Kindle or a smart TV.

      Why Is Responsive Design Important?

      Future Proofing

      Responsive Website Design will help to future proof your website as new hardware and technology is released featuring screens of irregular shapes and sizes - the recent development of Smart TVs with built in web browsers should also be taken into consideration.

      More of Your Customers Are ‘Connected’ Via Mobile Devices

      Statistics NZ recently reported that the total number of Internet connections via a mobile phone increased by a third (on the year before) to more than 2.5 million over the 2012 year. Browsing the web via mobile phone is rapidly becoming the norm for many New Zealanders. Considering this statistic and the speed that technology is developing, it is vital to make sure your website is dynamic and can adapt to be user friendly on every type and size of device. These numbers are set to increase year on year as adoption of smart phones increases and the technology becomes cheaper and more accessible.

      Your Customers Expect a Great Mobile Website Experience

      Mobile users expect concise information at their fingertips and a good website experience for your mobile users will result in higher conversion whereas a bad website experience could result in them never coming back to your website in the future. Businesses that make mobile a central part of their strategy will benefit from the opportunity to better engage with the new ‘constantly connected consumer’.

      Your Competitors Are Going Mobile

      If you competitors don’t already have a mobile strategy in place, then it’s only a matter of time. Now is the time to put your business ahead of your competitors who haven’t yet considered their mobile users and to gain market share from those that have.
  • What is the difference between Responsive Website Design (RWD) and a mobile website?
    • The conventional approach of designing for mobile devices has been revolutionised by the advent of RWD.

      The advantages of RWD include:

      - Only one website to maintain that displays correctly across all devices
      - Reduced development and operational costs
      - Only one website address to promote in all of your online and offline marketing material
      - Future proofing your website as technology advances
      - Search engine friendly mobile solution – responsive design is recommended by Google as the best way to deliver an optimal user experience to smartphone users

      Want to test how your website looks and functions on multiple mobile devices? Check out our responsive tool to test your site now.


GETTING THINGS DONE WEB DESIGNCONTENT MANAGEMENT DIGITAL MARKETINGE-COMMERCECUSTOM WEB DEVELOPMENT

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