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Content Marketingyour website traffic has increased and prospective customers are discovering your company – congratulations!

Unfortunately increased website traffic does not always equate to increased sales. After customers have arrived, it’s your job to make sure they convert.

CUSTOMER ENGAGEMENT STARTS WITH GREAT CONTENT

As soon as customers arrive on your website, they begin making judgements about your company. You only have a few precious moments to capture their attention and communicate your value. No matter how flash your website is, if customers cannot quickly understand what you have to offer and why you’re better than your competitors, they’ll be off to the next search result listing and you’ll be left in the dust.

CONTENT THAT CONVERTS

By engaging with us, you can ensure that your site content is crystal clear, relevant and compelling for the exact customers you want to target. To create content that converts, writers must possess the perfect mixture of passion and digital marketing know-how.

Our process works because we’re passionate about what you do. Before we begin writing, we spend time learning about your business, your customers and your competitors. This allows us to write genuine content and share real insider knowledge with your customers – the kind of information that really makes you stand out from the crowd.

Our content services

CONTENT STRATEGY

We offer a comprehensive content strategy service, aimed at positioning you as the authority in your industry, thereby increasing customer trust, confidence and the likelihood that they will do business with you. Our content strategy is composed of the following components:

  • Persona creation. In close consultation with you, we gain a deep understanding of your potential customer groups in order to ensure that all site content is clear, helpful and engaging for each of these segments. To do this, we create unique personas that represent your key user groups – we lean on your understanding of your customers, market research, and existing site analytics to create the personas.
  • Content audit and recommendations. For existing websites, we review all existing site content, including copy, imagery, video, calls to action and navigation so we can identify areas for improvement and leverage existing areas of strength. Our recommendations will help you understand what needs to be improved and where key pieces of information may be lacking.
  • Content strategy guide creation. Using the information gathered during the persona creation and content audit, we create a content guide for your website. This guide explains how content should be written and presented on the website and suggests the types of content that is best suited for particular site pages. It may also contain tactical recommendations on optimal website usability, including site navigation and calls to action. This guide can then be used by your team as they create content or by our team, if you prefer to use our website copywriting services.


CONTENT MARKETING

Your prospective customers are thirsty for information. Content marketing is the regular creation of content that serves to educate your audience and persuade them to do business with you. This is a soft sell approach that has proven extremely effective, especially in the realm of digital marketing. A solid content strategy is the foundation of all successful content marketing campaigns.

We develop a unique plan to guide our content creation efforts. Depending on your needs, the plan will consist of one or more of the following:

  • Editorial calendar: A calendar that shows when specific pieces of content should be written and published.
  • Content catalogue: A comprehensive list of content ideas for your website
  • Ongoing content production: Our team can produce all the content required for your website or work in conjunction with your team to produce content. Alternatively, your team may choose to take over ongoing content production, using the editorial calendar and content catalogue to guide you.


WEBSITE COPYWRITING

We also offer a professional website copywriting service that includes the creation of persuasive new copy and the editing of existing copy. We use the information we’ve learned about your company to ensure consistent tone and brand messaging across your site content and customer communications.

 

OTHER DIGITAL MARKETING SERVICES

DIGITAL MARKETING AUDIT SEO LOCAL SEARCH GOOGLE ADWORDS GOOGLE ANALYTICSCONVERSION RATE OPTIMISATION EMAIL MARKETING REMARKETING