BLOG

Today we’re offering some advice about how to best utilise your digital marketing resources in this time — be they a digital marketing agency like Limelight Online, or an internal team or individual. This is designed to help you get the best bang for your buck in terms of both the relationship and the efficacy of your combined efforts.

If you have trouble remembering passwords, and/or make them weak just so you can remember them — this one’s for you.

Digital marketing campaigns can fall at the final hurdle because the website they're driving traffic to isn't up to scratch. This month we give you five questions to ask of your website before starting a DM campaign.

Our lives are becoming increasingly digital and the internet is the first place we turn when considering a purchase. It’s also the first place we go to vent when we feel a vendor has provided a shoddy service or sold us an inferior product. These two digital actions combine to make ‘online reputation management’ a very real threat to revenue for modern companies of all shapes and sizes.

With almost every company under the sun now operating online, competition for user attention is fierce. Push notifications is a recent user-engagement innovation growing by leaps and bounds. Well aligned with how we intuitively respond to notifications on mobile and subject to rapid evolution on desktop, push notifications are an effective avenue of user engagement that can benefit businesses across many industries.

HTTP/2 is the first major HTTP protocol update since 1997, when HTTP/1.1 was first published by the IETF. HTTP/1.1 has worked well over its lifespan, but as web pages have evolved, loading them has become more challenging for the protocol. In our post this month we talk about the benefits of HTTP/2 for website owners.