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What It Means To Be a Google Partner

30 Mar 2016
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Via our parent company, Apex Digital, we are very proud to be a Google AdWords Partner. Our Online Marketing team have worked, and continue to work, very hard to achieve this partner status by meeting strict criteria set by Google.

So what exactly is the Google Partners Program?

It is a globally recognised certification program for AdWords, operated by Google. Partner status has been awarded to our company via the efforts of our Online Marketing team and their adherence to the following criteria: maintaining their individual Google AdWords certifications, their focus on best practice and Google’s interpretation of our business health (determined by both AdWords spend and activity).

So, how good are we?

Our whole team are certified with specialist qualifications in the Search Advertising and Display Advertising areas.

We exceed the ‘business health’ criteria meaning that we have longevity in managing multiple campaigns with a healthy level of spend and activity. This highlights our experience, skills and expertise in this field.

We also exceed the ‘best practice’ criteria with above average performance in the way we set up and manage campaigns for our clients, as can be seen from the following image. The first vertical line indicates the Required Minimum performance, the second line indicates where the Average Google Partner sits. As you’ll see, we sit well above the line with a continued focus on maintaining this upwards trend.

What does Google offer as part of the program?

Aside from the freebies that arrive every so often by courier – including food parcels and promotional items - Google also offer a comprehensive resource of advanced research and educational tools – all helping our team to not only stay current but to keep us at the forefront of the industry which allows us to develop robust strategies and solutions for all of our AdWords clients.

As a Partner, Google also allows us to offer a Free Advertising Credit of $100.00 for any new accounts to use towards the cost of clicks.

What does this mean for you?

Simply put, you can feel very safe in the knowledge that your campaign will be managed by a trusted Google AdWords advertising expert who knows what they're doing and who has the experience, skills and qualifications to back it up.

Your campaign will be structured to target the right market for your products/services, will follow Google best practice and any unnecessary spend will be addressed. Ultimately it’ll mean that your advertising will result in an acceptable return on your investment making for a more profitable business.

An insight into our process

We take the responsibility of being a Google Partner very seriously and have developed a well-defined process that seeks to understand your business and your objectives which allows us to set up and manage successful campaigns.

We hope that we might be able to help you with either setting up a new campaign or reviewing and implementing changes on an existing campaign. It’s all part of our promise to bring your website ‘Centre Stage’.

Please feel free to read a couple of other articles we’ve written on the topic of Google AdWords:

What's Best - A DIY or Managed AdWords Campaign?
How to Manage Your PPC Campaign For Better AdWords ROI

Read some more about our AdWords service or if you have any questions then please get in touch or leave a comment

Written by
As one of two founding directors, Karyn is primarily responsible for the marketing and strategic direction of Limelight Online. With full time experience in the industry since 1998, Karyn’s extensive knowledge sees her deeply involved in product and service development for both the digital marketing and web development sides of the company.

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