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Never Miss an Important Email Again! A Tutorial on Configuring Your Safe Senders list

20 Jan 2014

Like many other businesses, we send out a monthly email newsletter to keep our clients informed of important industry updates, tips and tricks, the latest company happenings and other news. It makes sense that so many businesses use email to communicate with their customers. After all, it is one of the most convenient and cost-effective forms of communication available today.

When reaching out to your customers via email, the key to successful communication is ensuring that they actually read your email. And to do this, they first need to see your email! The email platforms that we use today have become increasingly sophisticated – this is great most of the time because it keeps dangerous and annoying emails (spam) out of our inboxes. It’s frustrating, however, when a well-intended email gets deemed as spam or junk and shuffled out of sight. Few people actually check their junk or spam folder, so emails in this folder will likely go unread.

But don’t panic! You can ensure that the emails you want will appear in your inbox by creating a ‘safe senders’ list. Your safe senders list will be unique, containing only the email addresses that you have designated as safe.

This post provides a basic tutorial demonstrating how to add [email protected] to your safe senders list in each of the top email programs. Go ahead and add us to your safe senders list now to make sure you won’t miss any of our important updates.

If you frequently communicate with your customers via email, you may want to pass this post along to them too. 


Safe Senders List for Microsoft Outlook 2010

  • Step 1: In Outlook, select the ‘Home’ tab.
  • Step 2: Under the ‘delete’ group, click ‘Junk’ then select ‘Junk E-mail Options…’

  • Step 4: Ensure that the ‘Also trust e-mail from my Contacts’ box is ticked. Click OK. The changes will apply once Outlook is restarted. 

Safe Senders List for Microsoft Outlook 2003 or 2007

Safe Senders List for Gmail

You can create safe senders lists for top level domains (.com, .co.nz), domain names (apexinternet.co.nz) and email addresses ([email protected]) by using filters.

  • Step 1: Log into your Gmail account and click on the little gear box in the top right hand corner and click ‘Settings’.
  • Step 2: Click on ‘Filters’ along the top (see below):


  • Step 3: Click on ‘Create a new filter’ (text link at bottom of the page) and type in the address you wish to receive emails from in the ‘From’ box. Then click ‘Create filter with this search’ (see below):


Gmails inbox tabs: Last year, Google released an update that provides for the automatic filtering of emails into various tabs of the Gmail inbox. Many newsletters now end up in the ‘Promotions’ tab, rather than the primary inbox. So, don’t forget to check this tab for newsletters that you might be missing! If you want, you can drag the newsletter to your primary inbox to tell Google to sort this type of email differently in the future.

Safe Senders List for Yahoo! Xtra

  • Step 1: In your webmail service, click the round cog button in the top right hand corner and select ‘Settings’.
  • Step 2: Click ‘Filters’ on the left hand side. Where it says ‘Sort incoming messages into folders’, click ‘Add’.

  • Step 3: In the Filter Name box, type in ‘Limelight Online’. Underneath that, you will see an option that says ‘Sender’ with a drop down box underneath it. Ensure that this drop down box reads ‘Contains’ and then in the box next to it, type in ‘@limelightonline.co.nz’.

  • Step 4: Ensure that email is delivered to ‘Inbox’, then click ‘Save’.

Not only will this filter move emails from [email protected] into the Inbox folder, it will also move any emails that come from the Limelight Online domain into the Inbox folder – ie, any email address that ends in ‘@limelightonline.co.nz’. 

Did you find this helpful?

We try to fill our monthly newsletters with helpful and useful information just like this. If you’re not already getting our updates, why not sign up today? Use the form at the bottom of this page (and then add us to your safe senders list!).

If you’re using an email programme not listed in this tutorial and need help with your safe senders list, reach out to your account manager for help setting up your safe senders list.


Written by
After graduating with a Bachelor of Management Studies degree majoring in Marketing from the University of Waikato, Tess joined our online marketing team in 2012. Known for her bright, friendly personality, she continues to prove her ability to apply her skills and expertise to delivering exceptional results for her clients.

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