BE DISCOVERED let's turn your website into a high-traffic zone
When we work with you on the online marketing of your website, we do so in the hope that they'll be seen by thousands of people - not just you, your parents and that guy you swapped business cards with at a seminar.
Here's where having a robust online marketing strategy comes in. In the ever evolving world of online marketing it’s important to realise that what’s worked in the past won’t necessarily work in the future. You need an agency that’s nimble, forward thinking and willing to work collaboratively with you to make a real difference to your online presence.
Achieving results requires a unique blend of art and science. It takes work, creativity, relationship building, and a thorough understanding of your customers. It’s about improving your visibility in the search engines and being where people can find you, love you, and contact you precisely when they need you. And that's what it's all about.
OUR ONLINE MARKETING PROCESS
We start by asking questions, then listening and learning about your business, your customers and your goals.
Benchmarking & Goal Setting
Taking what was learnt in the research phase we establish performance benchmarks, set campaign goals and determine metrics to measure performance against.
Keyword Research & Analysis
The next step is to identify the best basket of keywords to target on your website, not just those that drive traffic, but those that convert.
Search Engine Optimisation & Technical Audit
During this phase we will detect and rectify any crawling/indexation or technical issues preventing your website from achieving results.
Next we’ll make sure your on-page content is both engaging for your users whilst being in the best shape possible for the search engines.
Website & Content Promotion
Once the technical and on-page SEO elements are taken care of we’ll identify audiences and leverage relationships to generate traffic and promote your website in the search engines. This work will also feature in the ongoing updates that we carry out on your campaign.
Measurement, Analysis & Reporting
We will monitor, review, analyse and report what you need to know about your campaign in a language that you can easily understand.
Ongoing Optimisation, Improvement & Refinement
Online marketing is cyclical. In the same way that a website is never really finished, effective online marketing campaigns don’t end - they evolve. That's why we offer ongoing updates to ensure your search engine results are continually improving.