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The time has come. Universal Analytics with all its familiar features is now a thing of the past. We’ve entered the age of GA4. Although unfamiliar for many, this platform offers advanced ways to measure and analyse your website traffic. With any new interface the challenge is knowing where to start. Intuitively, GA4 presents their reports as a life cycle, starting with acquisition. Let’s dive in and focus our attention here and touch on the main need-to-know areas of this report.

At the end of June, Responsive Search Ads (RSAs) will become the only ad format that can be created or edited in Google Ads search campaigns.

In February 2021 Google announced the rollout of a huge change to the how their Google Ads keyword match types work. The way users searches are matched to keywords was going to change, impacting millions of Google Ads campaigns around the world.

Having covered Google Search Ads (text ads) in part one of this series, we’re now going to focus on Google Shopping Ads. The key difference is that Shopping ads feature a product image, title, and price, more akin to an e-commerce web shopping experience, hence the name.

As we mentioned in Part 1 of this series, your business’s website is your digital salesperson, and you should be doing everything you can to improve its visibility in your audience’s Google search results. Organic Search, Local Search and SEO are what we’re covering here in Part 2 of our educational series.

Being visible in search results for the keywords your target audience is searching for is essential to driving traffic and conversions through your business’s website — aka your digital salesperson. This shouldn’t be news to you, but we’ll forgive you if penetrating Google Search results is still a mystery to you. Afterall, Google is a mystery to many!

In November 2020 Google announced that Page Experience and Core Web Vitals will become ranking signals from May 2021. This effort to improve user experience means your brand’s visibility in search results will be impacted by your website’s visual stability, how it loads, and how fast it reacts to user interaction.

Some SMBs are yet to understand the value and inherent importance of having online visibility — or conversely, the cost of invisibility. For many this is a product of the ignorance is bliss adage. We know that with just a little bit of education, any invisibility related bliss will rapidly turn to FOMO for any SMB owner yet to achieve a successful online presence, so we’re here to shed some light on the issue and give some actionable insights.

From 1 November 2018, Google Ads charges will incur a 15% New Zealand Goods and Services Tax (GST) — additional to click charges — for all advertisers located in New Zealand. From that date, Google Ads services will be provided from Google’s newly created subsidiary: Google New Zealand Limited.

The nature of Google search and SERPs (Search Engine Result Pages) has undergone immense change over the last decade, and many SMBs have failed to adapt their digital marketing efforts to keep pace. Recently Google have been ramping up their efforts to make their SERPs more tailored to the user by way of ads, ‘featured snippets’, ‘local packs’ and other ‘Special Content Result Blocks’ (SCRBs).