Website authority is used to describe the trust and credibility of your website content. Search Engines such as Google favour sites that show authority as it is important for them to serve up sites that are deemed to be of high value. There are many signals that Search Engines look for when determining how trustworthy a site is and the more good signals associated with your website the more authority you will have.

A well-planned and thorough Search Engine Optimisation campaign should include techniques to build website authority.  This blog will focus on building authority using social media signals and will provide a few tips to get you started.

It goes without saying that in order to build your website authority and your brand you actually do need to be an authority in your industry. This means keeping up-to-date with industry news and developing expertise so that others know that if they come to you they will get the answers they are looking for.  Research blogs and forums to find out which ones are applicable to your industry.

It is important to know which other companies and their key people are in your industry so that you can interact with them online.  For example, if they are on Twitter follow them and start interacting with them by replying to Tweets or retweeting, add a comment to one of their status updates on Facebook, comment on one of their blog posts.  Perhaps start a group in LinkedIn.

As well as interacting with other industry members you need to interact directly with your target market via social media so send out regular Tweets or Facebook status updates sharing your company news, industry changes, updates to your website, for example. Update your blog or respond to questions in forums. 

Make sure that every comment you make is a quality one showcasing your knowledge. You are promoting your brand so make sure you always have this top of mind.

Remember that before you start encouraging people to visit your site by engaging in social media you must ensure that the content on your website is worth reading and is laid out in an easy-to-read format.

If you would like some assistance in putting together a social media strategy then please contact us to discuss further.