We have talked in previous blogs about the importance of capturing your visitor’s attention once they arrive on your website. There are various ways to achieve this and having the right content is just one of them.

The right content means ensuring not only that it is written for your target market but also that it contains relevant keywords. When it comes to Search Engine Optimisation and copy including keywords helps determine a website’s relevancy to a search query. 

We are often asked “What is the optimum amount of copy I should have on each page?” and our advice is to have a minimum of 150 -200 words per page. This will provide a fair amount of text to help the Search Engine spiders’ ascertain what your web pages’ are representing.  That said, when you are writing your copy don’t keyword stuff it just for the purpose of the Search Engines. It needs to make sense and be targeted to your users. Make it information rich so that you are describing your offering accurately and appropriately for your audience.

If you don’t know where to start with writing the copy for your website it helps to find out what keywords people are using in searches. Search Engine Optimisation will help you to identify these keywords and can assist you with SEO copywriting.

If you have an e-commerce site you may be limited to how much text you can put on your site but through effective Search Engine Optimisation there are ways to ensure that your site has the relevant information on it for the Search Engine spiders to crawl. 

Another thing to consider - many e-commerce sites on the web bundle their products into broad areas rather than refining their products into specific areas. For example, having a page which has copy about product ‘A’, rather than ‘A, B & C’ with your product gallery below ensures that users are presented with a page which is more likely to be highly relevant to what they are looking for. Having pages such as this allows for more effective optimisation when it comes to keywords too.

If  you have numerous sites which are similar in content then it's definitely time to consider writing unique copy - even if you are targeting different geographical target markets. This can be time consuming, however if you don’t you risk your site becoming filtered out of Search Engine results.